The Loom Hooked Eco Cotton Rugs are hand woven from recycled cotton fiber. They don’t use latex backing found on all other hooked rugs. Though most people do pare it with a natural latex backing. It’s made from 85% cotton; 12% polyester; 3% other. It’s hand-woven in India.
They also offer GOTS-certified cotton rugs and natural undyed wool rugs.
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This is a review of the Hook and Loom Toulouse Blue/White Eco Cotton rug in the 10’x14′ size. This rug is a little over $1000.
I talked to Jessica who has owned the rug since 2017.
1. Was it what you expected in terms of the look and thickness?
Yes. We had preordered a sample, so it exactly matched the sample.
2. Are you chemically sensitive and did it have any odor
We try whenever possible for furniture, rugs, bedding, etc. to be as harmful chemical-free as possible both for that reason and general health. That’s why we chose Hook and Loom. I am very sensitive to odors and off-gassing and did not experience any issues with the rug. I never noticed any smell and I was frequently sitting or lying directly on the rug playing with my kids.
3. Were there any imperfections and how has it held up?
When we received it, we were concerned about some of the fibers sticking up like they had been snagged and some of the loops along the sides looking like they had come undone.
The company recommends that you snip off any loose ends or extended loops level with the tops of the loops around them. When these rugs come off the loom there are dozens of loose ends and extended loops, this is normal. They snip off as many as they can find, level with the top of the rug (not digging into the rug to snip them). Some are embedded in the rug and only pop out when the rug is first used. They ask customers to snip off any that arise. It doesn’t hurt the rug in any way and it should be impossible to find where they had been.
It did not shed over time, said Jessica. Over time, there were a few additional snags, but not many. We do not have pets or wear shoes in the house.
4. How was the ordering process and customer service?
The ordering process was pretty straightforward.
Jessica did reach out to the company about the fibers sticking up and loops undone, but the company seemed to infer that this was normal.
5. Have you washed it and how did that go?
Because this is natural cotton without any stain guard treatments it does stain. Jessica spilled a cup of tea on it that did stain it.
This is the risk, especially with untreated cotton, but some other untreated fabrics like wool can also stain. The company does not use stain guard treatments. They do offer a deep discount on a replacement if you stain it permanently.
6. Do you use a backing, if so which kind?
Yes. I bought their natural rubber rug pad. It worked pretty well.
7. Final Thoughts
Jessica thought the rug was overall beautiful and felt wonderful to walk and sit on. She also felt confident that it was not introducing harmful chemicals into her home.
However, she was expecting it not to have any snags and stray threads at the ends. So one thing to keep in mind with this cotton rug is that you will have to snip off any stray threads.
She also noted that natural untreated cotton does stain easily. This is definitely something to know before buying because it can be difficult to keep a cotton rug stain-free. If going with cotton I would definitely suggest a design that does not have white in it.